Waiting to Launch

The Untapped Global Potential of Gaelic Games

Archive for the Marketing Category

Would Professionalism Destroy the GAA?

Posted on September 27th, 2015 by Admin

Colm McCarthy writes an interesting piece of speculation in the Irish Examiner about what a professional GAA would look like.  One of many good points he makes is the example of how Kerry Packer, an Australian billionaire, created a World Series of Cricket in 1977, and there was nothing the sport’s governing bodies could do […]

Joe Brolly on Broadcasting and Burnout

Posted on January 18th, 2015 by Admin

Writing in the Derry Journal, Joe Brolly once again brings up the growing problem of the competitive arms race at the higher levels of the GAA that is having a negative impact on the foundations of the games. As with a lot of Joe’s commentary, this article has a few hits and some misses. Are […]

International GAA Marketing

Posted on January 16th, 2015 by Admin

The higher levels of the GAA are now starting to see the international potential for Gaelic games once they are showcased in mainstream media, writes Christy O’Connor in the Irish Independent. It is heartening to see that they are finally realizing that there is something unique about hurling that makes it an easier sell than Gaelic […]